July 5, 2008...2:48 am

Sparkbliss in Seattle Business Monthly magazine

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FINDING YOUR BLISS – IF YOU HAVEN’T been successful with the usual type of online matchmaking sites, Joel Blatt has a new twist on the traditional web-dating scene.

Blatt, a former vice president at Oracle, maintains that with the usual online dating services, the odds of meeting a soulmate are about the same as winning big in Las Vegas. In other words, about zero.

That is why Blatt developed Sparkbliss.com, a referral-based dating site launched in March, which Blatt describes as “LinkedIn for dating.” Just like LinkedIn, which allows members to make introductions for networking purposes, Sparkbliss lets anyone be a matchmaker – forwarding friends’ and colleagues’ biographies to potential matches.

While the service is still new, Blatt says the initial response has been extremely positive due to its combination of personal referrals and testimonials, reliable dating references and privacy.

“It’s directly targeted for business professionals who don’t want to waste their time,” Blatt explains. “If you just want as many dates as possible, then Match.com is better than anything else. But Sparkbliss offers a qualitative approach versus playing the numbers game.”

Author: Jasmine Moir

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